Naturya, the UK’s leading superfood brand has recently become the World’s First Certified Palm Oil Free Superfood Company . All of their vegan superfood products have gone through a thorough assessment, with each ingredient researched and tested to ensure no palm oil or palm oil derivatives have been used in their creation and sourcing. This marks a positive step towards sustainability within the superfoods industry whilst demonstrating Naturya’s dedication to improving personal health and the wellbeing of the planet. It also goes to show an ongoing commitment to providing top quality superfoods whilst maintaining 100% transparency throughout the supply chain. The new International Palm Oil Free Certification Trademark , a world first, has been approved to certify products around the world. The Palm Oil Free Certification Trademark was developed to aid consumers in finding products which have been assessed by an independent, registered and approved Certification Trademark and found to be genuinely palm oil and palm oil derivative free. It was also developed to create a new funding stream to help our partner organisations on the ground working to protect rainforests and all they contain. POFCAP is helping accelerate the movement towards a more sustainable and palm oil free future. Lewis Black, Marketing Director for Naturya said : “Becoming the world’s first certified palm oil free Superfood brand marks a significant step toward our sustainability commitments and enables our customers to make a positive choice, not only for themselves and their health, but for the planet as well.“ Naturya’s certification supports the launch of their brand-new vegan nut butter spreads . The range features a crunchy hazelnut spread with a rich chocolate flavour thanks to the addition of cacao, along with a smooth cashew and hazelnut spread with a delightful caramel flavour thanks to lucuma powder. A closer look at Naturya’s spreads Cacao and Hazelnut Crunchy Spread Great tasting, Vegan Chocolate Spread! Velvety, rich and crunchy – pure superfood indulgence! 54% Cashews & Hazelnuts Certified Palm Oil Free Vegan Perfect by the spoonful or as a chocolatey twist for pancakes, toast, porridge and smoothies Ingredients : Cashew Nuts (35%), Coconut Sugar, Hazelnuts (19%), Cacao powder (7%), Coconut oil, Lucuma powder Why is it good for you? Rich chocolate flavour from cacao powder to provide a source of copper Contains high quality, sustainably sourced hazelnuts and cashews Source of protein and fibre Contains no dairy or refined sugars Cashew and Hazelnut Smooth Spread Amazingly smooth and rich, superfood nut spread! Contains lucuma for a natural caramel-like flavour 72% Cashews & Hazelnuts Vegan Certified Palm Oil Free Perfect for adding a delicious twist to pancakes, toast, porridge and smoothies Ingredients : Cashew Nuts (36%), Hazelnuts (36%), Coconut Sugar, Lucuma powder (7%), Natural Flavouring Why is Palm oil so bad? The ingredients you choose to leave out of your products are sometimes just as important as the ones that you put in. This is certainly the case for palm oil. Palm oil is a key contributor to habitat destruction, deforestation and species extinction. A global crisis and a true tragedy. Palm oil is one of the most versatile oils in the world, used in everything from hair and face products to crisps and chocolate. Its applications stretch so far and wide, to meet global demand, forests have been burned down and destroyed at alarming rates. Unfortunately, this has resulted in extreme losses in biodiversity and left millions of animals who once resided in the forests stranded without a home. Many nut butters sold in the UK unfortunately still contain palm oil or palm oil derivatives, whilst some companies may also claim to be ‘palm oil free’ but still contain traces of palm oil in stabilisers such at E471. POFCAP’s independent testing of products and certification trademark means you can be assured no palm oil has been used anywhere in the production of certified products. ABOUT NATURYA Naturya is one of the UK’s market-leading superfoods brands, known for providing a top-quality range of entirely vegan and organic products including single ingredient superfoods, blends, proteins and breakfast boosts. Since 2009, Naturya has grown and flourished into a small but passionate community of people who all share a love for the planet and the nourishment that plants provide. Today, Naturya is committed to providing the highest quality superfoods, whilst maintaining its core values of personal health, planetary wellbeing and animal welfare. Naturya forms part of the Nutrisure portfolio of brands; located in Bath and dedicated to bringing the power of superfoods to health-conscious consumers through the development of exceptional products.