Vegan NIBs: Latest Lowdown on Crackd

Crackd (UK plant-based brand) is about to hit the US, and it makes total sense. Their liquid egg alternative has been a staple in British vegan kitchens for a while now—great for baking, scrambling, and replacing eggs without the faff. Now, they’re taking it across the pond, with plans to launch in US shops by mid-2025. Crackd will be showcasing their product at the Natural Products Expo West in California, which is a pretty big deal in the food industry. With the growing demand for egg alternatives (thanks, avian flu and sustainability concerns), this could be perfect timing. If you’ve ever tried Crackd, you’ll know it’s one of the better liquid egg options out there—no weird aftertaste, just solid performance in the pan. Fingers crossed the US market loves it as much as we do. Always thrilled when British plant-based brands are levelling up 🔥