It’s the first of its kind and will be available from Tesco and Asda (RRP £3.50 for pack of 2) from January 1st and tastes exactly like a chicken breast, without any soya or meat! ust in time for January – and Veganuary – 2022, one of the UK’s fastest growing plant-based meat brands, Meatless Farm , is launching NPD into Tesco and Asda: Plant-Based Chicken Breast (RRP: £3.50). Aimed at vegans, vegetarians, flexitarians and reduceatarians – or anyone simply wanting to make more of their meals meatless – the new launch will be Meatless Farm’s first foray into white meat. Made using a unique blend of plant proteins and the highest quality plant-based ingredients, the chicken breast perfectly replicates the taste and texture of chicken and comes in a pack of two. It’s a fridge essential for anyone wanting to make better choices for the planet, and a must have for families and younger health, environment and taste-led shoppers wanting a convenient source of plant-based protein. The award-winning [1] new chicken breast is juicy and versatile and can be used anyway you would use chicken. It can be cooked from chilled in the oven, pan or grill, and is simple to add into all your favourite recipes. Either roast whole and serve with a traditional Sunday lunch, slice and serve with a creamy pasta, or shred and serve in tacos. And in line with Meatless Farm’s mission to inspire more people to make healthier choices for themselves and the planet, the new launch is 100% plant-based and soya free. Morten Toft Bech, Founder of Meatless Farm, said: “ We are committed to making great tasting plant-based food more accessible and better for the planet, and what better way to do this than launch a chicken breast to mimic one of the nation’s favourite meats. Our first move into the white meat market is one of our most exciting yet and looks set to provide a viable meat alternative to more people than ever before. We can’t wait to hear customer feedback and see people cooking recipes and enjoying a Sunday roast without compromise!” Meatless Farm’s Plant-Based Chicken Breast will be available to buy from January 2022 at Tesco and Asda stores nationwide (RRP £3.50 for 2 x 105g breasts)
UK’s first soya free plant-based ‘chicken breast’
Tuesday, 4 January 2022•By Lara Balsam
It’s the first of its kind and will be available from Tesco and Asda (RRP £3.50 for pack of 2) from January 1st and tastes exactly like a chicken breast, without any soya or meat! ust in time for January – and Veganuary – 2022, one of the UK’s fastest growing plant-based meat brands, Meatless Farm,
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