UK demand for new vegan food products soars in lockdown

The number of trademarks registered for new vegan food and drink products in the UK more than doubled to a record high last year. Latest figures reveal that companies successfully applied for 107 trademarks in 2019 for everything from ice cream to meat-free burgers – a 128% increase on the 47 recorded in 2018 – as consumer demand for vegan alternatives continued to soar. They were filed prior to lockdown, but supermarkets have meanwhile reported strong sales of plant-based ranges since the coronavirus outbreak began, highlighting the fragility of the traditional food chain. Click here to read the full story from the Guardian