Rebrand: Plants by Ella Mills

Ella Mills, founder of Deliciously Ella, has rebranded her plant-based food line Plants with bold, colourful packaging that highlights real ingredients like chickpeas and lentils. Designed by agencies Sonder & Tell and Belief Machines, the refresh moves away from greenwashed clichés to focus on flavour, simplicity, and whole foods. This rebrand follows Mills’ recent acquisition of vegan meal brand Allplants, forming a new powerhouse in plant-based ready meals. With a mission to keep things natural and nourishing, the updated Plants range is now available at Waitrose, Ocado, and Whole Foods.