Deliciously Ella Sold to Swiss Food Group Hero

Deliciously Ella is Going Global—But Don’t Worry, It’s Staying the Same. Deliciously Ella has just joined forces with Swiss food giant Hero (the folks behind Organix and Semper). If you’ve ever stocked up on their oat bars or energy balls, this could mean you’ll soon be seeing them in even more places. Ella Mills started the brand back in 2012, originally just sharing plant-based recipes on her blog. Fast forward a decade, and it’s now one of the UK’s biggest plant-based brands. And while Hero’s backing will help it grow globally, Ella’s reassured fans that the brand’s heart isn’t changing—it’s still all about natural, plant-based goodness. With plant-based eating becoming more mainstream, this feels like the perfect next step.