Sainsbury’s customers can get their hands on the first-of-their-kind vegan ribz from Wednesday 15th May, in stores nationwide. Priced at £4, Plant Power’s® Sweet ‘n’ Smoky Ribz are made with tempeh.
Sainsbury’s today announces that it will be the UK’s first supermarket to stock 100% plant-based, BBQ “Ribz”, as Brits begin to gear up for BBQ season.Made using tempeh and a subtly sweet, smoky sauce, the Sweet ‘n’ Smoky Veggie Ribz by Plant Power® are suitable for vegans, making them a must-have at this year’s summer spread. What’s more, the ribz not only satisfy the taste buds, but have other benefits, including being a source of fibre, and high in protein.Originating from Indonesia, the tempeh used in Plant Power’s® BBQ Ribz is made by fermenting whole beans – traditionally soya – with a live culture, giving it a deliciously meaty texture. Taking only 15 minutes to perfect on the barbecue, the ribz are a super option for any speedy yet satisfying supper this summer.The latest addition to Sainsbury’s plant-based product offering comes as a response to soaring customer demand. Sainsbury’s has seen an 24% increase in customers searching for vegan products online, and a 65% increase in sales of plant-based products year-on-year, as customers increasingly consider a vegan, vegetarian or flexitarian lifestyle.Frankie Campbell,
Plant-Based Buyer at Sainsbury’s, said: “We’re really excited to be working collaboratively with Plant Power to bring more options to the BBQ banquet this summer. We’re always looking out for new ways to pioneer with our plant-based products and are thrilled to offer our customers yet another delicious option to suit their lifestyles and tastes.”
Lawrence Hill, Founder of Plant Power, added: “We want to make the plant based lifestyle as convenient as it is delicious, so we’re really excited to be stocking our Sweet ‘n’ Smoky Veggie Ribz at Sainsbury’s. Made from tempeh, our BBQ Ribz not only taste sensational but have some great nutritional benefits too – we can’t wait to hear what customers think this summer! We’ve been overwhelmed with the demand for our range of tempeh since we launched Plant Power into the mainstream market this year.”
Whether you’re a vegan veteran or just a little plant-curious, the Sweet ‘n’ Smoky Veggie Ribz will be available for just £4 in over 450 Sainsbury’s supermarkets from Wednesday 15th May and can be purchased online at www.sainsburys.co.uk.
—
Ingredients: rice flour, sunflower oil, rhizopus Soy beans Tempeh 47% ( oligosporus), water, tomato paste, sugar, glucose-fructose syrup, modified starch (corn), vinegar, salt, ginger puree (ginger, water, salt, preservative: potassium sorbate, stabilisers: guar gum, xanthan gum, acid: citric acid, sunflower oil), vegetable oil (turnip rape, sunflower), colour: plain caramel, glucose syrup (wheat), onion, garlic, spices, bell pepper, smoke aroma, natural flavour, potato starch, union oil. May contain traces of peanuts.