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Lunchtime shoppers drive soaring sales of vegan sandwiches

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Roasted pepper fajitas make a fun, vegan meal. Photo: Dan Jones (from 15 minute vegan on a budget)

Retailers report huge demand for plant-based takeaway foods amid record Veganuary.

A rise in the number of regular “lunchtime” vegan shoppers is fuelling sales of plant-based sandwiches and wraps, according to supermarkets.

In a further sign that plant-based food is now firmly mainstream, retailers have reported rocketing sales of vegan takeaway foods, with ingredients such as hummus gaining popularity.

Click here to read the full story on the Guardian.

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JVS: Jewish - Vegan - Sustainable
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