Dutch tissue engineer Mark Post made international news last year when he cooked up a beef burger made from lab-cultured cow muscle tissue. He claims that within a couple of decades, fairly priced cultured meat could satisfy the world’s growing demand for meat while eliminating the ethical and environmental problems of raising animals for food.

The Modern Agriculture Foundation (MAF) in Ramat Gan, Israel, joined the quest to mass-produce cultured meat, launching the only such project to concentrate on chicken — the second most popular meat on the planet next to pork. Every day, 23 million chickens are killed for food in the United States alone.

“We are a group of caring individuals who came to the conclusion that what the world needs urgently, in terms of helping both the environment and animals, is for everybody to go vegan ,” says MAF cofounder Shir Friedman, “but that’s not realistic. So when we heard about the idea of cultured meat, we realized this is a way to reduce harm to animals and the environment while giving people the meat they want to eat.”